I've been creating content for 2 years.

I can confidently say social media is in it's weirdest state of all time.

It's become a massive echo chamber of similar ideas and perspectives (which is exactly why 95% of people are not growing)…

This is why I made no money or progress for an entire year… because I didn’t know how to stand out.

All I did was ADD to the noise.

So… I started to question:

“Why do I sound like everyone else?”
“How do the thought leaders come up with ideas?”

Here’s what I found to guarantee you stand out by leveraging mental models and creative thinking… (you won’t hear this anywhere else)

P.S. this isn't just another "use personality" post

When I started 2 years ago—I studied all the basics that everyone always mentions.

Copywriting.
Persuasion.
Frameworks.

Sure… they we're useful to understand how to capture attention.

But there's one thing nobody spoke about…

How the fuck do you think for yourself?

Think about it—how do you stand out if you can't generate NEW and UNIQUE ideas?

This is what I've set on a mission to discover… I've linked my past 4 years of research in philosophy, metaphysics, and the mind, to my 2 years of experience in writing online.

This created a mental model that allows me to generate my own ideas.

Both my partner and I use this mental model daily…

• Savas (My partner) has been getting 50-100k impressions on every post

• He even got 3 educational/personal posts to get over 1M in the last 7 days

• I've grown 1.2k followers in only a month and a half on Threads

• We launched a cohort that earned $6k in 10 days

• We've grown our community to 550+ members in only 26 days

And a bunch of other stuff…

All thanks to a mental model we've developed.

We call it "The Impact Creator".

Let's get started on what it is, how it'll transform you into a creativity machine, and how you can use it to merge your self-development with your social media growth.

AKA: this is a holistic approach to content creation & life enjoyment.

Let's go:

Social Media Growth (From a first principles perspective)

You post on social media to generate traffic for your brand & business.
To do so—you need people to read, resonate, and trust YOU enough to buy.
To get people to resonate, read, and trust… you need unique ideas.

Everything stems from the mental plane.

This is how people like Plato, Aristotle, Marcus Aurelius, Einstein, Da Vinci, and many others have created such amazing work that it's being studied hundreds or thousands of years in the future.

You don't do that by ONLY using the physical principles of copywriting, persuasion, frameworks, etc…

Those are formatting.

The real first principle of writing/creation?

Thinking.

It's the ability to create ideas that haven't yet existed.

By only studying the physical actions you ignore the mental processes. You don't train your mind to think in a unique way. You make it hard on yourself by ignoring the ONLY thing that makes you unique.

Think about it…

NOTHING but your creativity and insight is unique to you.

NOT. A. SINGLE. THING.

This is why 95% of people fail at building an educational creator business.

You see—the current thought leaders (Dan Koe, Dakota Robertson, Kieran Drew etc…). They mention and teach frameworks and ideas that went on to help others. What you don't realize is they created most of these themselves.

Sure… by mixing and merging concepts they've heard about with their personal trial and error.

But it's still a unique process to their name.

Whereas most other creators simply consume and create based on that consumption.

They aren't doing what the leaders did to get to where they are.

I bet you're in a similar spot right?

Don't lie ;)

I used to do this too. I'd spread other people's ideas for them. I'd use and promote their system unintentionally, then wonder why I wasn't making money or building authority.

So to recap:

1. All impactful ideas and processes that led to success where created by that person.

2. Most people don't realize this and only focus on external learning.

3. This means they don't leverage the skill of creativity.

4. They never grow or feel fulfilled.

You don't want that do you?

So… let's get onto how you solve this…

The Impact Creator Model

The Impact Creator doesn't only focus on the physical processes such as copywriting and use of correct words… because he understands the importance of metaphysical concepts and practices.

This is why I say content creation is a metaphysical practice.

Sure, you use physical principles like language and frameworks, but what are you using them for?

• Ideas.

• Thoughts.

• Beliefs & feelings.

This is the true nature of content.

Cool huh?

Anyway… I could fanboy all day about metaphysics (I might be slightly addicted)—but let's move on to some practical explanations…

We've went over how being unique is the key to leadership & growth.

But why?

Because people follow valuable people.

So what it value?

Value is measured by the amount of emotional or behavioral shift that occurs in the readers mind once he has consumed your piece of content.

Read that again.

Ahhhh—now we are finally getting somewhere interesting.

Behavioral shift is the goal—this means you want to make IMPACT if you want to grow.

The more you impact lives, the more your name grows. The more fulfilled you are. The more you create a positive change in your life and the life of others.

Impact should be your n1 focus and goal. ALWAYS.

You create impact when you shift people’s perspectives by giving truths on topics… hard hitting facts that people can FEEL, make sense of, and apply directly to their life. The most powerful of these are in the form of insight.

An insight is a sudden realization.

A holistic and instant comprehension of a topic.

A thought that pops from nowhere, giving you an answer.

People like Tesla, Einstein, Edison, and many others would leverage this in order to solve problems or get to big conclusions…

This is what my work consists of.

Studying what these guys did to get such IMPACTFUL ideas as to be studied in Schools.

I don't want to merely write about ideas I read in a book or find on YouTube… (that won't do much for you—it'll only be in favor for the author).

I want to make true impact in the world, in a way that I find deeply meaningful, fulfilling, and fun.

P.S.
I'm not saying inspiration, learning, or consuming is bad AT ALL. It's really really good. I'm just saying you need to develop a filter, a thought process, and an method of mental expansion to use what you learn and go deeper than the person who taught it… to ADVANCE their work—making it your new and unique approach.

By creating content with a "metaphysical" approach, you understand the functioning of the process much more. You focus less on the blank page, and more on the internal world. You understand ideas, insights, and intuition are found inward, so you work on improving your internal state.

Now… we can get into the action steps you can take to reach this level of thinking.

Get ready to be mind blown :D

The Impact Creator Mental Model

By applying the following principles and steps, you will gain:

• A clear understanding of who you are, and what impact you want to make (giving you a sense of purpose and meaning)

• You will find inner peace and external alignment (leading to actualizing your ideal life)

• You will break negative cycles and live freely… both mentally—and physically

Let's not waste any time…

1) Setting up your Main Frame

Most people preach wanting to achieve a good life.

But they've never defined what that is.

This means they have no decision making framework for their experience—and instead, have been assigned one by society.

Here's why that's holding you back from making progress:

A thought or idea enters your awareness and gets filtered through your Main Frame. If it holds its weight, it gets saved and labeled as important. Once that happens, your subconscious mind starts to munch on it. Then—whenever you enter a state of open focus, your subconscious feeds you with insight, ideas, and intuition that dive deeper into the original idea.

Aka: you get more of what you think of.

This means:

If you haven't intentionally set a Main Frame… your filter/lens for reality won't be something you enjoy.

Making EVERY EXPERIENCE less enjoyable.

Do you see it?

To recap… The Main Frame is a goal so big that your entire perception of reality gets framed by that goal and acts as a filter.

My recommendation is to set this as your personal philosophy of the good life.

AKA: your desired physical and mental state.

Here’s where The Main Frame comes into play in the creation process:

If you don't yet know how to leverage creativity and your subconscious to get ideas and creativity relating to your desired topics (so you never struggle to make progress), you should read last weeks letter.

Last weeks letter will also tell you how to make this Main Frame stick so you don't fall back into negative habits and cycles.

Anyway—define and set this main frame, then move on to step 2:

2) Understand The Mental Expansion Protocol

Like a painter who gets a mental image, he must hold it in his mind until it is brought onto the page.

The more he holds the image, the more it develops:

• Insights kick in

• More details arise

• Creativity takes action

The painter isn't consciously thinking of creating these insights… but they're simply coming.

You need to leverage this similar force if you want to expand your brand, content, and business—you do this by holding a clear mental image of what your ideal state looks like (hence why we defined The Main Frame).

Your mind is a machine of understanding and will ALWAYS be developing what your attention/awareness is set on.

This process doesn't turn off.

If you notice yourself not holding your Main Frame in mind (and instead thinking of what you don't want):

1. Stop what you're doing

2. Don't judge yourself

3. Bring the image back

4. Then go on with your task

Keep this in mind 24/7.

Make it a habit.

P.S. if you want my 1:1 help to implement all this in order to clear your mind, unlock your creativity, and learn to write about your new awesome ideas in a way that attracts a monetizable audience… click here.

Now the next step is how you leverage this mental protocol to merge personal growth with business growth:

3) Document the path to transformation

If you've correctly defined your personal philosophy—nothing will be more unique to you than that.

You'll also have nothing more worthwhile to do than to become it.

Because it IS your ideal life.

So—use this as a decision making framework:

"What do I need to learn to get there?"

"What processes and systems can I build to make that easier?"

If you understand how to leverage your subconscious to generate ideas for you, this won't be too complicated and you won't stare at any blank pages.

As you are building these processes, getting these ideas, and becoming your new self:

Document it all online.
In a way that is IMPACTFUL to others.
Share these new concepts and systems you are building.

3 reasons for this:

1. You retain 90% of what you teach, but only 20% of what you read

2. You build a name for yourself WHILE you are becoming your new self

3. The more content you create, the more you think and act like your ideal self

This makes the process of creation, a process of personal growth.

And if you want to monetize this new self?

Bunch up everything you learned into a product.

• What steps did you take?

• What new things did you learn?

• How did you become your new self?

It’s that simple.

If you want a proven system to do EVERYTHING mentioned in this letter + more, you can join 500+ like-minded people in my community Impact-Creator School. It hosts my free program that’ll help you achieve this.

Thanks for reading.

As usual — I love you,

Euan.

P.S.

Keep your eyes peeled for an awesome masterclass I'm building… It'll give you EVERYTHING you need to completely rewire your brain to think creatively, expand your brand, and merge self-development with business development.

You've never seen this before (I guarantee it)