If you want to be unique, read this...

Last week I was walking down my favorite path in the village I live in… an awesome lil bridge that gives onto an open view of mountaintops.

I walk it nearly every day.

But it takes me a good 20 minutes to get there from my house, meaning I can only go there for long walks (which is kinda sad)

Anyway… I was on my way back, walking this path as usual... when I saw an alley that caught my attention.

You know that feeling when your curiosity goes up to 100%?

That's how it felt.

I HAD to know what was back there.

So I went. I started walking down this path. No clue where it would lead me.

I was thinking:

"Maybe I should turn back, I have work to do"

Or

"What if it's just a dead end?"

But I kept walking, and to my surprise... The path brought me right next to my home. In only 3-4 minutes.

Why am I telling you this story?

Because curiosity can do wonders for you.

Simply through acknowledging it, and letting it guide me, I found a HUGE shortcut to my favorite path.

Even though I had thoughts of it not bringing anywhere... It did.

This is the same principle in your business.

You're curiosity is the most unique thing you have. Not a single other person on earth will walk, consume, or do the same mix of things as you if you follow it.

The greatest reason people struggle to stay consistent is because they outsource their thinking to someone else.

Don't look up:

"The best routine as a creator"

Instead, make your own. Test it. Then iterate.

Be open to making mistakes when following your curiosity.

This leads to unique content ideas, unique business ideas, and unique life ideas…

If I hadn't been open to following my own when I was walking down this path, I would have never found this shortcut. EVER (and wouldn’t have written this email).

This is how you'll end up finding your purpose. By testing, failing, making errors, and trying again.

Speaking of purpose, I have some HUGEEEE things coming for you guys in the next couple of weeks. But today?

I got no offers to share.

Instead, I wanna hear about you... When was the last time you followed your curiosity? Where did it lead you?

Maybe once you share it with me, you'll get the inspiration to write a post about it ;)

Anyway, that's it for today.

Thanks for reading.

As usual - I love you,

Euan