I've been writing online for nearly 15 months.

6 of those got me no results.

Not a dime to show.

But the other 9?

• I quit the 9-5 I hated

• Had multiple successful launches

• I attracted 2.5k followers on X (and 1.2k on Threads in under 45 days)

This last cohort even made $6.4k in only 12 days of promo.

Then even more recently, my free community grew by 650+ members in under a month.

I don't say this to brag.

I say it because there are a few key lessons on my journey that have been fundamental shifting points to getting these results.

Here are the 3 biggest lessons I've learned about writing, growing, and monetizing on X:

1. It’s not about reading. It’s about feeling.

This first rule is my favorite.

Look back to the last book you read... What do you remember?

The exact words? Or the emotional shift?

Now do the same for your favorite movie. Or your favorite creator. Or anything else in your life.

All major events happen as a results of an emotional shift that affected the way you perceive reality (leading to a new choice).

Without emotional shifts, there are no new choices.

No new choices?

Same old, boring results.

Now... This applies to your content.

You want to make people FEEL something when reading. And you don't do that by simply calling out pain points. You do it by painting pictures.

Show them a vision.
Bring them into a future reality.
Make them see themselves in your words.

And the best way you can do that?

"What impact do you want to make on society"

People want to support leaders. Give them a reason to see you as one. Show them you're here for a reason.

Imagine the fulfillment you'll feel in 20 years when you look back and realize you got rich by changing the lives of thousands (or millions). You started a movement that advanced humanity in the most positive of ways.

All of that, while simply doing something you loved.

That's the power of Impact.

It's in your hands.

An all in one marketing technique, growth strategy, AND a life-enjoyment booster.

P.S.
This is the core reason my cohort launch went well.
It was angled under the impact I wanted to make so had strong values attached to it.
There’s nothing more powerful than IMPACT.

2. What's the bottleneck?

If you've been working hard for 3+ months, but made no progress?

That's on you.

Don't feel guilty.
Learn from it.

Turn past experience into wisdom.

Forget everything you've been told about making progress. All you need is to ask "what's the bottleneck".

There's ALWAYS that one thing you need to focus on.

Sure there's "maintaining tasks", but I'm talking about deep work here.

If you're doing 10 things at once, no wonder you ain't growing.

Find the roadblock. Build a solution. Repeat.

3. Choose your own game

For those 6 months where I made no money, I listened to everyone around me.

I took ALL their advice.

• You have to suffer to build a good life

• Send 500 cold DM's a day

• Use this hook structure

First of all… BORIIIING.

It's much more fun to go through a simple process of:

1. Analyze what works

2. Note patterns to understand the game

3. Create your processes from that understanding

Bam… you got a unique approach that makes sense to you!

Second of all, people want novelty.

Show them what you're playing.

I do this through putting my purpose and mission forward as often as possible... And this brings in:

- Inbounds
- True fans who relate
- People who want to buy

Again, as I said in lesson 1:

Give people a reason to support and they will.

Btw… I have good news for you!

If you want a clear and tested process to find your purpose, embed it into a brand that brings in profit, and learn to write in a way you DEEPLY love to attract your ideal audience, reply to this email with "IMPACT" for more info.

Only 2/3 spots are left.

This isn’t your usual “branding program”… it focuses on mindset, self-improvement, and life purpose in a way that links your business growth with personal growth.
Don’t miss out ;)

Thanks for reading!

As usual - I love you <3

Euan